Immersive packaging system and method

ABSTRACT

A packaging system and method includes an immersive reality system that renders a 3D representation of an item to be shipped and the shipping box in which the item is to be shipped. A server includes a database of items and item data and shipping box data, which is used to produce a 3D representation of the item and the shipping box. A GUI exhibits the items such that a user may selectively view, select, and/or manipulate the items. A computer enables a user to query the server to ship a selected item. A network node transmits selected item data and shipping box data to the immersive reality system. The 3D representations include position and orientation data enabling manipulation of the 3D representation of the selected item relative to the 3D representation of the shipping box into a desired position. The system ships the selected item in the desired position.

FIELD OF THE DISCLOSED TECHNOLOGY

The disclosed technology relates to packaging systems. Morespecifically, the disclosed technology relates to a virtual packagingsystem employing an immersive reality system to ship an item in adesired manner within a shipping box.

BACKGROUND OF THE DISCLOSED TECHNOLOGY

In conventional packaging systems, purchased, selected, procured, orotherwise desired items that are to be shipped are shipped within ashipping box according to the entity shipping the item. Indeed, theindividual making the query to the entity to ship the item has no saywhatsoever in terms of how the item to be shipped is positioned ororiented within the box during shipping. Rather, the entity shipping theitem places the item in the box either without considering the positionor orientation of the item within the shipping box during shippingprocess and/or according to whichever position and orientation suitstheir own packaging system or logistics infrastructures.

Moreover, although items can typically be viewed virtually on onlinestores, websites, and the like, there is no means for manipulating thoseitems to position and orient them with respect to another item, such asa shipping box.

Accordingly, there is a need for an immersive reality system thatenables individuals to immersivity position and orient an item to beshipped within a shipping box in a desired manner prior to shipping.

SUMMARY OF THE DISCLOSED TECHNOLOGY

Disclosed herein is a method of packaging an item using an immersivereality system including querying a server to ship an item, in responseto the query, transmitting shipping box data to produce a representationof a shipping box and sending item data to produce a representation ofthe item, receiving position and orientation data of the position andorientation of the representation of the item relative to the positionand orientation of the representation of the shipping box, producing amanipulable three-dimensional (3D) representation of the item within theshipping box based on the shipping box data, item data, and position andorientation data, the manipulable 3D representation of the item withinthe shipping box including a manipulable 3D image of the item and amanipulable 3D image of the shipping box, positioning the 3D image ofthe item in a specific desired position and orientation within the 3Dimage of the shipping box, and shipping the selected item within ashipping box in the desired position and orientation.

In embodiments, the step of querying the server to ship an item includesexhibiting a plurality of items for selection of an item of theplurality of items and selecting an item from the plurality of exhibiteditems.

In some emthe shipping box data and item data are transmitted via anetwork node.

In other embodiments, the method further includes, sending to theserver, position and orientation data corresponding to the specificdesired position and orientation of the 3D image of the box within the3D image of the shipping box to the server prior to shipping.

In embodiments, the manipulable 3D representation of the item within theshipping box is produced on a graphic user interface with a virtualreality system.

In other embodiments, the manipulable 3D representation of the itemwithin the shipping box is produced on a graphic user interface with anaugmented reality system.

In some embodiments, the method includes superimposing the manipulable3D representation of the item within the shipping box over a real-lifearea of a user's environment through the graphic user interface.

In embodiments, the method includes capturing the user's environmentthrough a camera in communication with the augmented reality system.

In other embodiments, the method includes determining the position andorientation of the graphic user interface and real-life area of theuser's environment relative to the manipulable 3D representation of theitem within the shipping box with a global positioning system,gyroscope, compass, and/or an accelerometer.

The present disclosed technology also provides a system of packaging anitem using an immersive reality system including a server including adatabase of a plurality of items, item data of the plurality of itemsused to produce a representation of each of the plurality of items, andshipping box data used to produce a representation of a shipping boxsized to fit any variation of the plurality of items therein, a graphicuser interface selectively exhibiting the plurality of items to view,select, and manipulate an item of the plurality of items, a computerprocessor to query the server to ship an item of the plurality of items,a network node to transmit the item data and the shipping box data, animmersive reality system to render a three-dimensional (3D) image of anitem of the plurality of items and a shipping box. The network nodetransmits item data and shipping box data to the immersive realitysystem in response to a query by the computer processor to ship an itemselected from the plurality of items on the graphic user interface. Theimmersive reality system then renders, on the graphic user interface, a3D image of said selected item and a 3D image of a shipping box sized tofit the selected item therein based on the transmitted item data andshipping box data, the 3D image of the selected item including positionand orientation data relative to the 3D shipping box image enablingmanipulation of the 3D image of the selected item via the graphic userinterface into a desired position and orientation within the 3D image ofthe shipping box, the immersive reality system transmitting the positionand orientation data of the 3D image of the selected item relative tothe 3D image of the shipping box in the desired position to the server.Finally, the server ships the selected item within a shipping box in thedesired position and orientation.

In some embodiments, the item data includes the size and dimensions ofthe selected item, while the shipping box data includes the size anddimensions of a box of the plurality of shipping boxes that is sized toreceive the selected item.

In other embodiments, the item is selected via the network node by anintended recipient of the item.

In embodiments, the immersive reality system comprises a virtual realitysystem, the virtual reality system rendering, on the graphic userinterface, a virtual 3D image of the selected item and a virtual 3Dimage of a shipping box, the virtual reality system transmitting theposition and orientation data of the virtual 3D image of the selecteditem relative to the virtual 3D image of the shipping box in the desiredposition to the server.

In embodiments, the immersive reality system comprises an augmentedreality system, the augmented reality system rendering, on the graphicuser interface, an augmented 3D image of the selected item and anaugmented 3D image of a shipping box, the augmented reality systemtransmitting the position and orientation data of the augmented 3D imageof the selected item relative to the augmented 3D image of the shippingbox in the desired position to the server.

In some embodiments, the augmented reality system comprises a cameracoupled to the graphic user interface for providing a live feed to thegraphic user interface of the user's environment, and a globalpositioning system, a compass, a gyroscope, and an accelerometer forproviding data of the position of the graphic user interface.

In other embodiments, the augmented reality system is configured tosuperimpose, through the graphic user interface, the augmented 3D imageof the selected item and the augmented 3D image of a shipping box on anarea in the user's environment such that the augmented 3D image of theselected item and the augmented 3D image of a shipping box appear to bein the user's immediate environment.

“Three-dimensional” is defined as “having or appearing to have length,breadth, and depth.” “Immersive” is defined as “actively engaging one'ssenses such as by generating a three-dimensional image which appears tophysically exist as such,” or “providing, involving, or characterized bydeep absorption or immersion in something, such as an artificialenvironment.” “Virtual” is defined as “not physically existing as suchbut made by software to appear as such.” “Augmented” is defined as “animage, either three-dimensional or two-dimensional, that is virtuallysuperimposed on a virtual or real-life environment.” “Immersive reality”is defined as “the perception of something being physically present in anon-physical world, such virtual objects integrated with real-worldelements.” “Virtual reality” is defined as “the perception of acompletely virtual world or environment filled only with virtualobjects.” “Augmented reality” is defined as “the perception of virtualobjects and other additional information layered on top of a real worldenvironment or area.” “Immersive reality system” is defined as “acomputer program or software employing digital technology, which createsthe perception of something being physically present in a non-physicalworld, such as by integrating virtual and real-world elements.” “Virtualreality system” is defined as “a computer program or software thatallows users to explore and interact with a computer-generated virtualworld filled only with virtual objects.” “Augmented reality system” isdefined as “a computer program or software employing digital technologythat allows users to see the real world, with computer-generatedadditional information and virtual objects layered on top.” “Query” isdefined as “a request for data or information from a computer databasetable or combination of tables.” “Server” is defined as “computerhardware or software (computer program) that provides functionality forother programs, hardware, or devices.” “Network” is defined as “a systemof computers and peripherals that are able to communicate with eachother.” “Network node” is defined as “an electronic device that isattached to a network, and is capable of creating, receiving, ortransmitting information over a communications channel.” “Graphic userinterface” is defined as “an interface, such as a display screen, thatallows users to interact with electronic devices through graphical iconsand audio indicator.” “Live feed” is defined as “a live broadcast orstream of audio and/or visual data through an imager, such as a camera,to a graphic user interface or display screen.” “Real-life area” isdefined as “an area of the real world that a user can view through anytype of interface.” “Manipulate” is defined as “to touch, alter, move byany means to change the relative position and/or orientation.” “Shippingbox” is defined as “a container made of any material such as paper,plastic, wood, and/or metal used to package goods for shipping.”

Any device or step to a method described in this disclosure can compriseor consist of that which it is a part of, or the parts which make up thedevice or step. The term “and/or” is inclusive of the items which itjoins linguistically and each item by itself. “Substantially” is definedas “at least 95% of the term being described” and any device or aspectof a device or method described herein can be read as “comprising” or“consisting” thereof.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a high-level block diagram of the components of immersivepackaging system according to one embodiment of the present disclosedtechnology.

FIG. 2 shows a high-level flow chart of a method of using the immersivepackaging system according to one embodiment of present disclosedtechnology.

FIG. 3 shows a high-level flow chart of a method of using the immersivepackaging system according to one embodiment of present disclosedtechnology.

FIG. 4 shows a high-level diagram of how the 3D representations of aselected item and the shipping box appear on a GUI of the immersivepackaging system according to one embodiment of the present disclosedtechnology.

FIG. 5 shows a high-level block diagram of a device that may be used tocarry out the disclosed technology according to one embodiment of thepresent disclosed technology.

DETAILED DESCRIPTION OF EMBODIMENTS OF THE DISCLOSED TECHNOLOGY

The disclosed technology provides a system and method including animmersive reality system that renders virtual three-dimensional (3D)representations of an item to be shipped and the shipping box in whichthe item is to be shipped, so as to enable a user to manipulate the 3Drepresentation of the item to be shipped to position and/or orient theitem to be shipped in a desired position within the three-dimensionalrepresentation of shipping box. A server includes a database of itemsand item data and shipping box data related to the items, which is usedto produce a virtual 3D representation of a shipping box. A graphic userinterface (GUI) selectively exhibits all the items such that a user mayselectively view, select, and/or manipulate any item. A computerprocessor enables a user to query the server to ship one of the items. Anetwork node transmits the item data and shipping box data to theimmersive reality system in response to a query by the computerprocessor to ship an item selected by a user on the GUI. The 3Drepresentations of the selected item and shipping box are rendered basedon the transmitted item data and shipping box data and include positionand orientation data enabling manipulation of the 3D representation ofthe selected item relative to the 3D representation of the shipping boxinto a desired position. The system transmits the position andorientation data of the 3D representation of the selected item relativeto the 3D representation of the shipping box in the desired position tothe server. The server then ships the selected item within a shippingbox in the desired position and orientation.

Embodiments of the disclosed technology will become clearer in view ofthe following description of the figures.

FIG. 1 shows a diagram of the components of the immersive packagingsystem 10. In embodiments, the immersive packaging system 10 comprises aserver 12, a GUI 14, a computer 16, a network node 18, and an immersivereality system 20. The server 12 includes a database of a plurality ofitems, item data corresponding to each of the plurality of items, andshipping box data corresponding to a shipping box that corresponds tothe plurality of items. The item data is used by the system to produce a3D representation of each of the plurality of items. The shipping boxdata is used to produce a 3D representation of a shipping box is sizedand configured to receive, accept, and otherwise fit, for the purposesof shipping, any variation of the plurality of items therein. Theplurality of items may be any item that can reasonably be shipped withina shipping box, such as consumer goods, pharmaceuticals, plants,flowers, foodstuff, and the like.

The server 12 may include any computer database which displays variousitems and item information, in the form of images or visual data, tousers for the purpose of viewing, sorting, purchasing, and/or ultimatelyselecting an item to have shipped. For example, the server 12 mayinclude ecommerce websites, online marketplaces, transactional websites,and/or auction websites.

The GUI 14 selectively exhibits the plurality of items, such that a usermay view, select, or otherwise manipulate each of the plurality ofitems. In this way, the GUI enables a user to sort through or navigatethe database of the plurality of items so as to view any one of theitems and/or select the items for further viewing of item informationand/or specifications. The GUI may be the GUI of a smart electronicdevice such as smartphone, a computer tablet, or a laptop. The GUIcomprises one or more inputs 15 for controlling the GUI 14.

The computer 16 enables users to query the server 12 to ship one of theplurality of items. The computer 16 includes a central processing unitor processor 22 having electronic circuitry, a memory 24 having anon-transitory computer readable medium, and/or a logic 26 having aspecific set of instructions that are executable by the processor 22 andmake up a computer program or software, such as a virtual realitysoftware or program or an augmented reality software or program. Thecomputer 16 may be the computer within a smart electronic device such asa smartphone, a computer tablet, or a laptop.

The network node 18 transmits item data and the shipping box data to theimmersive reality system 20 upon a query by the computer 16 to theserver 12 to ship a selected item from the plurality of items. Thenetwork node 18 enables a user, i.e., the intended recipient of theselected item, to select the item on the server 12. Note, the item dataand the shipping box data corresponds to the selected item in that theitem data includes the size and dimensions of the selected item and theshipping box data includes the size and dimensions of a shipping boxthat is sized to receive, accept, or otherwise fit the selected itemtherein for the purposes of packaging and shipping. The network node 18may create, receive, and/or transmit information over a communicationschannel, such as a wide area network like the Internet, a personal areanetwork, a local area network, a wireless local area network, a campusarea network, a metropolitan area network, a storage area network, asystem area network, a passive optical local area network, an enterpriseprivate network, or a virtual private network.

The immersive reality system 20 comprises computer executable code orsoftware that is disposed on the memory of the computer 16. Theimmersive reality system 20 utilizes the processor 22 to execute thecode and render, via the GUI 14, a 3D representation of the itemselected by the user as well as 3D representation of a shipping boxsized to receive the selected item. The immersive reality system alsorenders the 3D representations of the selected item and shipping boxbased on the item data and shipping box data transmitted by the networknode 18. The 3D representations of the selected item and the shippingbox may include virtual 3D images, models, or holograms. The 3Drepresentations of the selected item and the shipping box includerelative position and orientation data which a user may manipulate,thereby enabling relative manipulation of the 3D representation of theselected item, via the GUI 14, with respect to the 3D representation ofthe shipping box. In this way, a user may position the 3D representationof the selected item in a desired position and orientation within the 3Drepresentation of the shipping box. The immersive reality system 20transmits to the server 12, via the network node 18, the position andorientation data of the 3D image of the selected item relative to the 3Dimage of the shipping box in the desired position so as to designate tothe server 12 how the user wishes the item to be shipped within theshipping box. The server 12 then ships the selected item within ashipping box in the desired position and orientation.

In embodiments, the immersive reality system 20 comprises a virtualreality system 30. The virtual reality system 30 renders, on the GUI 14,a virtual 3D image of the selected item and a virtual 3D image of theshipping box. The virtual reality system 30 transmits to the server 12,via the network node 12, the position and orientation data of thevirtual 3D image of the selected item relative to the virtual 3D imageof the shipping box in the desired position.

In other embodiments, the immersive reality system 20 comprises anaugmented reality system 40. The augmented reality system 40 renders, onthe GUI 14, an augmented 3D image of the selected item and an augmented3D image of a shipping box. The augmented reality system 40 transmits tothe server 12, via the network node 18, the position and orientationdata of the augmented 3D image of the selected item relative to theaugmented 3D image of the shipping box in the desired position. Theaugmented reality system 40 comprises a camera 42, a global positioningsystem (GPS) 44, a compass 46, a gyroscope 48, and an accelerometer 50for providing data of the position and orientation of the GUI 14 so asto enabled. The camera 42 provides a live feed of the user's environmentto the GUI 14. The augmented reality system 40 may employ the camera,GPS, compass, gyroscope, and accelerometer of an electronic device suchas a smartphone, a computer tablet, and a laptop. In operation, theaugmented reality system 40 superimposes, through the GUI 14, theaugmented 3D image of the selected item and the augmented 3D image of ashipping box on an area in live feed of the user's environment such thatthe augmented 3D image of the selected item and the augmented 3D imageof a shipping box appear to be in the live feed of the user'senvironment.

FIG. 2 shows a high-level flow chart of a method of using the immersivereality system according to one embodiment of the present disclosedtechnology. In embodiments, the method 100 comprises exhibiting aplurality of items, via the GUI, for selection of an item of theplurality of items 102. Next, an item is selected from the plurality ofexhibited items 104. Upon selection of the item, the server is queriedto ship the selected item 106. In response to the query, item data,corresponding to the size and dimensions of the selected item, istransmitted to the immersive reality system, via the network node, toproduce a representation of the selected item and shipping box data,corresponding to the size and dimensions of a shipping box sixed toreceive, accept, or otherwise fit the selected item therein, istransmitted to produce a representation of a shipping box 108. The itemdata and shipping box data may be transmitted simultaneously or in turn.

Next, position and orientation data of the position and orientation ofrepresentation of the selected item relative to the position andorientation data of the representation of the shipping box istransmitted, via the network node, to the immersive reality system 110.Next, a manipulable 3D representation of the item within the shippingbox, based on the item data, shipping box data, and position andorientation data is produced on the GUI by the immersive reality system112, such as the virtual reality system or augmented reality systemdiscussed above. The manipulable 3D representation of the item withinthe shipping box includes a manipulable 3D image of the selected itemand a manipulable 3D image of the shipping box. Next, the 3D image ofthe selected item is positioned in a specific desired position andorientation within the 3D image of the shipping box 114. Next, theposition and orientation data corresponding to the specific desiredposition and orientation of the 3D image of the box within the 3D imageof the shipping box is transmitted to the server via the network node116. Finally, the selected item is shipped within a shipping box in thedesired position and orientation 118.

FIG. 3 shows a high-level flow chart of a method of using the immersivereality system according to one embodiment of the present disclosedtechnology. In one operation of the immersive reality system, a userselects an item from the server to have the shipped to him or her 200.When the item is selected, the system queries the user whether to viewthe item and shipping box in VR or AR on their GUI 202. If the userselects VR, the GUI displays a virtual 3D representation of the item tobe shipped within a virtual 3D representation of the shipping box inwhich item is to be shipped 204. Virtual in that the 3D representationsare displayed in a virtual world. If the user selects AR, the GUIdisplays an augmented 3D representation of the item to be shipped withinan augmented 3D representation of the shipping box in which item is tobe shipped 206. Augmented in that the 3D representations aresuperimposed on a real-life area of the user's environment using a livefeed of a camera. Note, the system portrays the item within the shippingbox in the way in which the system intends to ship the box. Once the 3Drepresentations are displayed, the system then queries the user whetherto ship the item in the shipping box as-is, i.e., in the orientation inwhich it appears in the shipping box, or whether the user wants tochange the position and orientation of the item within the shipping box208. If the user choses to ship the item in the shipping box as-is, thesystem ships the item 210. If the user choses to change the position andorientation of the item, then the system allows the user to manipulate,via the GUI, the position and orientation of the item to be shippedrelative to the shipping box to a selected position 212. Finally, thesystem queries the user whether to ship the item within the shipping boxin the selected position or whether to continue changing the positionand orientation of the item within the shipping box 214. If the userchoses to ship, the item ships 210. If the user choses to continue tochange the position and orientation of the item within the shipping box,then the system continues to allow the user to manipulate the positionand orientation of the item to be shipped relative to the shipping boxto a desired position 212.

FIG. 4 shows a high-level diagram of how the 3D representations ofselected items 52 and the shipping box 54 may appear on a GUI 14 afterthey have been generated by the immersive packaging system 10. Forexample, the 3D representation of the shipping box 54 may initiallyappear as a top down view such that a user may see the selected items 52within the interior of the shipping box 54 in order to arrange them asdesired therewithin. The 3D presentation of the shipping box 54 may bemanipulated to reposition the shipping box 54 such that a user may seeany variety of perspective views, top views, side views, or bottomviews. The selected items 52 may be manipulated as well to repositionthe selected items 52 in any manner within the shipping box 54.

FIG. 5 shows a high-level block diagram of a device that may be used tocarry out the disclosed technology. Device 600 comprises a processor 650that controls the overall operation of the computer by executing thedevice's program instructions which define such operation. The device'sprogram instructions may be stored in a storage device 620 (e.g.,magnetic disk, database) and loaded into memory 630, when execution ofthe console's program instructions is desired. Thus, the device'soperation will be defined by the device's program instructions stored inmemory 630 and/or storage 620, and the console will be controlled byprocessor 650 executing the console's program instructions. A device 600also includes one, or a plurality of, input network interfaces forcommunicating with other devices via a network (e.g., the internet). Thedevice 600 further includes an electrical input interface. A device 600also includes one or more output network interfaces 610 forcommunicating with other devices. Device 600 also includes input/output640, representing devices which allow for user interaction with acomputer (e.g., display, keyboard, mouse, speakers, buttons, etc.). Oneskilled in the art will recognize that an implementation of an actualdevice will contain other components as well, and that FIG. 5 is ahigh-level representation of some of the components of such a device,for illustrative purposes. It should also be understood by one skilledin the art that the method and devices depicted in FIGS. 1 through 4 maybe implemented on a device such as is shown in FIG. 5.

The present technology can be carried out with one or more of theembodiments described. The drawings show embodiments with theunderstanding that the present description is to be considered anexemplification of the principles and is not intended to be exhaustiveor to limit the disclosure to the details of construction. Thearrangements of the components are set forth in the followingdescription or illustrated in the drawings.

While the disclosed technology has been taught with specific referenceto the above embodiments, a person having ordinary skill in the art willrecognize that changes can be made in form and detail without departingfrom the spirit and the scope of the disclosed technology. The describedembodiments are to be considered in all respects only as illustrativeand not restrictive. All changes that come within the meaning and rangeof equivalency of the claims are to be embraced within their scope.Combinations of any of the methods, systems, and devices describedherein-above are also contemplated and within the scope of the disclosedtechnology.

I claim:
 1. A method of packaging an item using an immersive realitysystem, comprising: querying a server to ship an item; in response tothe query, transmitting shipping box data to produce a representation ofa shipping box and transmitting item data to produce a representation ofthe item; receiving position and orientation data of the position andorientation of the representation of the item relative to the positionand orientation of the representation of the shipping box; producing amanipulable three-dimensional (3D) representation of the item within theshipping box based on the shipping box data, item data, and position andorientation data, the manipulable 3D representation of the item withinthe shipping box including a manipulable 3D image of the item and amanipulable 3D image of the shipping box; positioning the 3D image ofthe item in a specific desired position and orientation within the 3Dimage of the shipping box; and shipping the selected item within ashipping box in the desired position and orientation.
 2. The method ofclaim 1, wherein the step of querying the server to ship an itemcomprises exhibiting a plurality of items for selection of an item ofthe plurality of items.
 3. The method of claim 2, wherein the step ofquerying the server to ship an item further comprises selecting an itemfrom the plurality of exhibited items.
 4. The method of claim 1, whereinthe shipping box data and item data are transmitted via a network node.5. The method of claim 1, further comprising transmitting to the servervia the network node the position and orientation data corresponding tothe specific desired position and orientation of the 3D image of the boxwithin the 3D image of the shipping box to the server prior to shipping.6. The method of claim 1, wherein the manipulable 3D representation ofthe item within the shipping box is produced on a graphic user interfacewith a virtual reality system.
 7. The method of claim 1, wherein themanipulable 3D representation of the item within the shipping box isproduced on a graphic user interface with an augmented reality system.8. The method of claim 7, further comprising superimposing themanipulable 3D representation of the item within the shipping box over areal-life area of a user's environment through the graphic userinterface.
 9. The method of claim 8, capturing the user's environmentthrough a camera in communication with the augmented reality system. 10.The method of claim 9, determining the position and orientation of thegraphic user interface and real-life area of the user's environmentrelative to the manipulable 3D representation of the item within theshipping box with a global positioning system, gyroscope, compass,and/or an accelerometer.
 11. A system of packaging an item using animmersive reality system, comprising: a server including a database of aplurality of items, item data of the plurality of items used to producea representation of each of the plurality of items, and shipping boxdata used to produce a representation of a shipping box sized to fit anyvariation of the plurality of items therein; a graphic user interfaceselectively exhibiting the plurality of items to view, select, andmanipulate an item of the plurality of items; a computer processor toquery the server to ship an item of the plurality of items; a networknode to transmit the item data and the shipping box data; and animmersive reality system to render a three-dimensional (3D) image of anitem of the plurality of items and a shipping box; wherein: the networknode transmits item data and shipping box data to the immersive realitysystem in response to a query by the computer processor to ship an itemselected from the plurality of items on the graphic user interface; theimmersive reality system renders, on the graphic user interface, a 3Dimage of said selected item and a 3D image of a shipping box sized tofit the selected item therein based on the transmitted item data andshipping box data, the 3D image of the selected item including positionand orientation data relative to the 3D shipping box image enablingmanipulation of the 3D image of the selected item via the graphic userinterface into a desired position and orientation within the 3D image ofthe shipping box, the immersive reality system transmitting the positionand orientation data of the 3D image of the selected item relative tothe 3D image of the shipping box in the desired position to the server;and the server ships the selected item within a shipping box in thedesired position and orientation.
 12. The system of claim 8, wherein theitem data includes the size and dimensions of the selected item.
 13. Thesystem of claim 9, wherein the shipping box data includes the size anddimensions of a shipping box of the plurality of shipping boxes that issized to receive the selected item.
 14. The system of claim 13, whereinthe item is selected via the network node by an intended recipient ofthe item.
 15. The system of claim 8, wherein the immersive realitysystem comprises a virtual reality system, the virtual reality systemrendering, on the graphic user interface, a virtual 3D image of theselected item and a virtual 3D image of a shipping box, the virtualreality system transmitting the position and orientation data of thevirtual 3D image of the selected item relative to the virtual 3D imageof the shipping box in the desired position to the server.
 16. Thesystem of claim 8, wherein the immersive reality system comprises anaugmented reality system, the augmented reality system rendering, on thegraphic user interface, an augmented 3D image of the selected item andan augmented 3D image of a shipping box, the augmented reality systemtransmitting the position and orientation data of the augmented 3D imageof the selected item relative to the augmented 3D image of the shippingbox in the desired position to the server.
 17. The system of claim 16,wherein the augmented reality system comprises a camera coupled to thegraphic user interface for providing a live feed to the graphic userinterface of the user's environment, and a global positioning system, acompass, a gyroscope, and an accelerometer for providing data of theposition of the graphic user interface.
 18. The system of claim 17,wherein the augmented reality system is configured to superimpose,through the graphic user interface, the augmented 3D image of theselected item and the augmented 3D image of a shipping box on an area inthe live feed user's environment such that the augmented 3D image of theselected item and the augmented 3D image of a shipping box appear to bein the live feed of the user's environment.